Paid Social & PPC Specialist
lift® is the only audience management platform built specifically for the iGaming industry. Designed to help operators capture, segment, and activate their first-party data.
About Us
lift® enables smarter, data-driven campaign decisions that maximise ROI across programmatic, search and social media channels. With advanced machine learning and a deep understanding of player behaviour, we empower brands to deliver full-funnel marketing strategies for acquisition and retention - globally.
The Role
We’re looking for a driven, strategic, and detail-oriented Paid Social and PPC manager to join our high-growth business. You will play a pivotal role in driving global expansion for lift® by working with the Team Lead to develop and then execute campaigns in order to meet the needs of our clients - iGaming operators and agency partners.
Along with the Programmatic team, you’ll work together internally and with clients alike, positioning Lift as the go-to solution for data-led audience management and media performance across paid social, PPC, programmatic and other channels like Clippings and Influencers. Ultimately, crafting innovative strategies that drive FTDs, boost retention, and maximise LTV for our iGaming clients across the globe.
Key Responsibilities
● Develop and execute paid media strategies tailored to iGaming acquisition and retention
● Plan, upload, and manage day-to-day campaign operations across Telegram, Meta, and Google Ads. Primarily paid social, with TikTok, Reddit and Snapchat to come.
● Execute global multi-channel campaigns across paid social and ppc but also work closely with the Programmatic Lead to sync execution and attribution across display, video, CTV, and native environments.
● Leverage our proprietary audience management platform to drive media performance and continuous campaign optimisation.
● Define and activate sophisticated targeting strategies using first-party and wider industry data sets.
● Manage campaign budgets and pacing
● Analyse performance data to identify opportunities for growth, optimisation and testing
● Maintain a rigorous testing culture through creative, audience, and channel strategy inc A/B experimentation.
● Work closely with creative and data teams to launch high-impact, compliant campaigns
● Report on campaign effectiveness, focusing on key metrics like FTD, CPA, LTV, ROAS, and sharing actionable insights both internally and with clients
● Implement tracking solutions to correctly measure performance
● Work with the Programmatic lead to oversee the implementation and troubleshooting of pixel tracking, floodlights, and tag management solutions.
● Build strong relationships with clients and act as their go-to performance partner
● Ensure consistent delivery against commercial and client performance targets.
What will you bring to the party?
● Experience in paid media, ideally in iGaming or performance marketing
● Strong hands-on knowledge of Meta Ads and Google Ads
● Data-savvy, with the ability to turn insights into actionable strategies
● Proficiency in analytics tools like Excel and Looker Studio
● Excellent communication and project management skills
● Familiarity with iGaming compliance and advertising regulations is a plus
● Comfortable operating in a fast-paced, scaling environment
● Detail-oriented, rigorous, and outcome-focused
● Commercially savvy, confident talking to clients
What We Offer
● Competitive base salary - up to £50k + Bonus
● Flexible working environment
● Opportunity to shape a category-defining platform in a high-growth industry
● Supportive and ambitious team culture
If you want to be part of a great team building a high growth, innovative brand in a fast paced industry, then we want to hear from you!
- Department
- Lift
- Location
- MOOT
- Remote status
- Fully Remote
- Salary
- £45,000 - £50,000/month
- Employment type
- Full-time
Colleagues
Our Perks & Benefits
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Flexible and remote working with hours to suit your lifestyle
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Unlimited holiday entitlement
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Regular team socials to connect, relax and re-energise
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Participation in valuable charity and community events
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Clear development plans that align with individuals career plans
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Free onsite parking
Workplace & Culture 🌍
Our greatest resource is our people. We're proud of our brand and those who have created it.
We value creativity, collaboration and passion.
We are dedicated to diversity, change and the perfect work/life balance.
